Your logo is to your business as your face is to you. Your logo is how you are recognized. Your logo establishes your identity. It is how you are recognised. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
The power of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster then text.
Make sure your logo is not just “any” logo.