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Email marketing is the process of using email to inform and market products or services to prospective and current customers. It is easily one of the most important components of an effective marketing mix for various reasons. Below, we will be going over some of the clear benefits of email marketing

Benefits Of Email Marketing: 


1. Cost-Effectiveness. 

Perhaps one of the most significant benefits that you can get from email marketing is the ability to market your products or services cost-effectively. This type of marketing is extremely cost-effective and because the users have to opt into your email campaigns, it only boosts the kind of returns that you can get from your investment. After all, a prospective customer that was willing and able to sign up for your email list is going to convert at a much higher rate than someone that didn’t sign up for it. Thus, the return on investment for this type of marketing is incredibly high compared to other marketing strategies. After all, 59% of respondents say marketing emails influence their purchasing decisions.

2. Accessibility. 

Another benefit that you get from email marketing is a high level of accessibility. After all, “99% of consumers check their email every day. Because of this, marketing through emails will allow you to reach a much wider audience because they won’t have a prerequisite such as being on a specific social media platform or not having an ad blocker installed on their browser.

3. Easy To Track. 

Another major benefit that comes with marketing through email is the ability to track each respective campaign. After all, no marketing strategy is going to be worthwhile without the ability to track it. You want to be able to see what is working and what isn’t. This will allow you to test and tweak things to perform better. Without having something with analytics that you can track, you risk wasting your marketing dollars. With email marketing, you can track various metrics which will give you a good insight into what is working and what isn’t. You can track various things including open rates, bounce rates, conversions, and more.

4. Personalization. 

With this type of marketing, it is very easy to personalize campaigns to make them even more effective. The same cannot be said about a lot of other marketing strategies. With email, you will be able to personalize campaigns to specific subsets of your audience or even individually to convert at a higher rate. This will allow you to create and foster much better customer relationships and improve your conversions and sales as a direct result. 

Email Marketing Services Pensacola

Overall, there are so many benefits of email marketing that make it an integral component of an effective marketing mix. By integrating this form of marketing into your marketing mix, you should be able to improve the entirety of your marketing efforts through improved conversions, improved retention, decreased customer acquisition costs, and more. However, if you want to get the most out of your email marketing efforts, you should hire a professional company that knows how to integrate it into your mix. Here at 3 SIXTY Marketing Studio, we know exactly what it takes to create highly effective and high converting campaigns.

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