First, let’s just establish the fact that the design of your collateral can make or break you. As a professional graphic designer, it’s our responsibility to ensure that the visual communication works seamlessly with the company branding. That’s why it doesn’t make sense for a business to cut out professional graphic design when budgets are tight.
Many companies decide to go with a cheaper or even free, online options of ready-made designs and templates. Here are just a few things to think about before you decide to go that route:
get to know your business and your objectives with each piece to ensure it fits in your overall marketing collateral suite
keep an eye on what your competitors are doing
stay on top of trends so your collateral won’t look outdated
guarantee that the correct software is used and projects are saved in the correct format to successfully be printed by any printer
provide you with the proper files for print as well as digital use AND make sure you know which files to use when and where.
Note: The RGB color space, which is used for digital design (think monitors and screens), creates colors by adding layers of light (simply put) and can produce 16,777,216 colors. For offset printing, we use the CMYK color space. Well we can’t print with light, so we use ink. With ink, we can only produce a small fraction of the colors your monitor can display in the RGB space. This is why, if your designer made your logo in RGB, it will look very different when printed.
hear it all the time; someone has an uncle whose daughter is dating a guy who does design. Well, good for him, BUT, the fact that he has a Photoshop login, doesn’t make him a designer.
understand how colors, shapes and typography work together. We use this knowledge to create informed design that will speak to your audience
listen to your ideas and make any creative recommendations needed to communicate your message and brand. We then use that information to create a visual design to capture your audience
love when our clients come to use with ideas about design, layout and colors. Sometimes that works out really well – other times, not so much. We will tell you if the ideas just don’t fit the project, the objective, or the end product – or worse – they are outdated and will actually make your brand look “yesterday.”
will give you our honest opinion and show you alternatives, before you end up spending money on a project that won’t perform.
put our stamp of approval on everything we do. There is a sense of pride that comes with that, and we just won’t settle for something that won’t work for you, or you are not happy with.
Someone less professional will create what you are asking for, take your money and close the job.
Running a business today is very time consuming. You have better things to do than spending your time learning new software so you can try to create a logo or brochure. Leave that to us!
have worked in the pressroom. We know the technical ins and outs and the most cost effective ways to design each project in order to keep your printing costs to a minimum.
have clients coming to us for help after spending weeks in a free publisher program, just to find out that it can’t be saved in a format accepted by their printer. Or, they will be charged a hefty amount of money to have it converted.
will design all your collateral in a format compliant with the end usage
Buying that logo online for a few bucks might sound like a great way to save money. And there are probably thousands of other business owners looking at that same logo, thinking the same thing…get the point? That “money saving” online design will make you look… just like the rest and no one will ever remember you. It could even cost you thousands of dollars in lost opportunities.
One of the biggest mistakes companies do when it comes to branding is lack of consistency in their visual communication. Different department use a different concept, colors, fonts, styles, layouts and tones on each piece.
We will design a seamless look, using the right styles and fonts in the right places consistently to ensure that everything communicates your brand in a cohesive way.
The owner of 3SIXTY has over 30 years of experience as a graphic designer for print and digital platforms and has spent a big part of her professional life in the pressroom. There is a knowledge and understanding of design for production that only comes with that hands-on experience. We take that knowledge and put it to work for you!
In today’s busy world, consumers are constantly bombarded with thousands of messages. Everyone wants their attention.
Your brand is the most important aspect of your business and must be developed correctly – after all, it is the foundation on which your future success is built. Don’t trust your marketing collateral design, brochure design or any custom graphic design with just anyone.
3SIXTY have some of the best graphic designers in the Pensacola area – let us help with your next marketing project.