professional custom

business logo design

3SIXTY has some of Pensacola’s best graphic designers and brand experts on our team, ready to help you out. There are several stages in the process of a good business logo design and this page will explain what you can expect.

First things first – what is a business logo?

A business logo is the immediate visual recognition, the face, of a business.

In addition, the company logo is a tool to communicate and represent the message of your brand.

Your logo is a PART OF your BRAND and IDENTITY and the three must work together, seamlessly.

The success of your business depends greatly on the quality of your company logo – just another reason why you should hire a professional designer who will give your logo the time of day it needs.

A professional logo can be made up of logotype (letters), a logomark (icon) or both.

LET'T TALK!

THE BIGGER PICTURE

Your business logo should not live on its own but be a part of your overall brand strategy. So let’s straighten out the question marks about identity and branding and where your logo fits in.

Identity – is the way your brand is presented to your audience. A corporate identity includes a style guide on how the logo, type, colors photos, and tone should be used in order to support your brand. It includes the custom business logo design and can include other marketing collateral such as print brochures and direct mail; packaging design, stationery, digital media, email, social media, and more.

Brand – simply put, is not your service or product, but how consumers feel about it, and the impression your company leaves. It’s your company’s promise. Your brand is shaped by your customer’s experience.

A brand should:

Deliver the message in a clear way
Confirm your credibility
Emotionally connect your target prospects with your product and/or service
Motivate the buyer to buy
Create and maintain a reputation to promote user loyalty

What should a business logo do?

A good custom logo design should reflect the quality of work and professionalism. In addition, it should connect the consumer with your brand. Often, it is the first impression of your business – don’t let it be the last. Your business logo is also one of your most valuable assets and should be given a lot of thought and research. After all, it will function as the bridge between a product/service and its target audience.

A good business logo design should be:

1. Simple – quickly recognized and not overdone

2. Memorable – have an impact and leave a good impression

3. Timeless – think not too trendy, but rather longevity

4. Responsive – it should work in any size, on any platform

5. Appropriate – fit your brand

6. Targeted – Speak to your audience

7. Distinct – be unique and stand out from your competition

WHY USE PROFESSIONAL COMPANIES LIKE 3SIXTY?

As a business owner, your custom logo should be important to you. After all, it will be the visual communication between your business and the consumer. Furthermore, it will play a huge role in how well customers perceive your brand.

This is why we don’t take the business logo design lightly. We take a strategic approach to creating an identity that’s 100% custom. In addition, it has to be tailored to represent your business in print as well as on the web. The process has several phases, and each needs its time.

HERE’S WHAT YOU CAN EXPECT

Discover: We start with the interview and question session. Then we RESEARCH your business, your target audience as well as your competitors and the industry.

Design: We utilize the information to sketch up ideas that we review together with you. We go back and make any alterations needed. We set the tone, and find what colors, fonts, and type treatments work for your brand.

Develop: This is the fun part – Based on the design concept we bring your project to life. Content and artwork are produced, and styles and guidelines are formulated. There are no surprises; our clients are involved throughout the process.

Deliver: As part of your brand strategy, your business logo needs to be adaptable to many different media. So we include a suite of your logo to fit every need. And, we are here to support you with any additional formats and files you might want.

Check out some more brand and logo designs on our portfolio page

3SIXTY is an award-winning design and marketing studio with over
35 years of experience in the industry.

LET'S WORK TOGETHER!

Cissi…. your great creativity has made all of my adventures very successful with amazing marketing and promotion and with the best logo designs, including award winning business cards. I highly recommend you for any marketing; promotional; and or branding needs.”

~Michele Sutherland | President at Velocity Made Good

OTHER STUFF WE’VE DONE

Custom Branded Promotional Products & Corporate Gifts

Custom marketing merchandise and branded company products are your walking billboard. We offer high-quality custom-printed apparel, including low minimum order t-shirts, bulk screen-printed hoodies, and professional logo embroidery services.

Boost Brand Recognition with High-Quality Swag

Every product is crafted to connect with your audience, boost brand recognition, and strengthen loyalty, giving your business a professional edge and unforgettable presence.

Event Giveaways and Corporate Gift Ideas

Custom drinkware with your logo and branded bags are perfect for trade shows.

From branded tech accessories to promotional wellness items, find the perfect corporate gifts for clients and employee recognition.

Professional Graphic Design Services & Brand Identity Development

Expert Graphic Design and Brand Identity Services

Elevate your business with professional logo design, brand identity development, and high-impact graphic design for brochures, tradeshows, digital content, and marketing campaigns.

Comprehensive Branding Solutions

Logo Design and Brand Identity Development

Your brand is your promise. We specialize in creating cohesive and memorable brand identities that resonate with your audience. Our services include:

Custom Logo Design: Affordable packages for unique, scalable logos that stand the test of time.
Brand Style Guide Creation: Defining your visual language, including color palettes, typography, and image usage.
Corporate Branding Strategy: Ensuring every touchpoint reflects a professional, unified presence.

High-Impact Print and Digital Marketing Assets

Graphic Design for Marketing Materials

From the printed page to the digital screen, we design materials that capture attention and drive conversions. We handle every detail, making sure your materials are print-ready and digitally optimized.

Print Collateral: Professional graphic design for brochures, pamphlets, packaging, and stunning business cards.
Tradeshow & Event Displays: Designing large-format, high-resolution graphics for banners, backdrops, and tradeshow displays that draw crowds.
Digital Catalogs: Creating sleek, interactive digital catalogs and eBooks for easy sharing and distribution.

Strategic Campaign Design and Digital Content Creation

Marketing Campaign Design: Full creative concept development and execution for integrated marketing campaigns.
Digital Content Creation: Designing engaging social media graphics, email templates, and web assets to keep your audience connected.

HELPING BRANDS CUT THROUGH THE NOISE

Consumers are becoming more distracted by different kinds of media. So the quality and appearance of your marketing materials is a deal-breaker when competing for attention. The marketing services at 3SIXTY use bold content and powerful design to build campaigns that people can identify with. Whether we’re designing an annual report, catalog, or retail packaging, we get excited to help your business grow.

Marketing is an investment in your business, and our target is your audience. Above all, our job is to get your message across at the lowest cost without looking cheap. And of course, at every touchpoint and at the best possible moment.

IT'S ALL ABOUT THE PEOPLE

Great brand experiences start and stop with the people. As a result even the best strategy and best-designed campaign will fail if people can't relate. Our objective is to help businesses grow through compelling content that builds trust and turns heads.