What’s a Brand Badge Kit (and Why Your Brand Might Need One)

What’s a Brand Badge Kit (and Why Your Brand Might Need One)

What’s a Brand Badge Kit (and Why Your Brand Might Need One) Most people think of a brand as having one logo, and that’s it. One mark to rule them all. But the truth is, great brands don’t rely on a single logo alone. Many use a badge kit, a flexible set of secondary...
Merch Madness: Why Everyone’s Obsessed With Branded Merch

Merch Madness: Why Everyone’s Obsessed With Branded Merch

From Aldi to National Parks, branded merchandise is no longer an afterthought — it’s an extension of your brand. Here’s what your business can learn. I decided to hit up the merch booth at a Jason Isbell concert I attended earlier this year. The line wrapped through...
What Can the Mandela Effect Tell Us About Brand Memorability?

What Can the Mandela Effect Tell Us About Brand Memorability?

For those who don’t know, the Mandela Effect is a viral phenomenon where large groups of people share a false memory. The name was coined by Fiona Broome, who realized after speaking to people at a paranormal conference that they all shared the false memory of Nelson...
An Update on Giving Back through Climate+

An Update on Giving Back through Climate+

We want to take a moment to express our gratitude to our partners and clients. Your continued support and collaboration allow us to continue driving positive change, and we’re incredibly thankful to work alongside you in these efforts. The 3SIXTY team is dedicated to...

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