Brand amnesia happens when a company changes so much that customers no longer recognize it. Rebrands, when done well, can modernize a company’s image and keep it relevant for new audiences. Done poorly, they can erase years of trust and recognition and waste millions...
What’s a Brand Badge Kit (and Why Your Brand Might Need One) Most people think of a brand as having one logo, and that’s it. One mark to rule them all. But the truth is, great brands don’t rely on a single logo alone. Many use a badge kit, a flexible set of secondary...
A deep dive into how a bizarre rumor derailed one of the world’s biggest companies and what it teaches us about brand vulnerability. Introduction In the 1980s, the United States was gripped by the Satanic Panic, a cultural hysteria that blurred the line between...
From Aldi to National Parks, branded merchandise is no longer an afterthought — it’s an extension of your brand. Here’s what your business can learn. I decided to hit up the merch booth at a Jason Isbell concert I attended earlier this year. The line wrapped through...
For those who don’t know, the Mandela Effect is a viral phenomenon where large groups of people share a false memory. The name was coined by Fiona Broome, who realized after speaking to people at a paranormal conference that they all shared the false memory of Nelson...
Michael Daw, Art Director, Sena Maddison, Strategic Communications Specialist, and CC Milford Owner/CMO The 3Sixty Marketing team is proud to announce the addition of Sena Maddison as Strategic Communications Specialist. With an impressive background in public...
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