ANNUAL REPORTS

Tired of boring, text-heavy, and overwhelming Annual ReportS?

Designing a good Report is very different from other corporate collateral.

When done right, your Report can become a key player among your marketing tools and a powerful asset.

The objective of annual reports and budget reports is to communicate an overview of the past year. However, with big blocks of text with important financial information and data, they often struggle to keep the reader’s attention. As a result, it’s not uncommon that the report ends up in a drawer without being read.

The success of your annual report depends on a combination of things. The creative direction, strategy, quality of elements used such as data visualizations, illustrations, and icons, and of course dynamic content need to work seamlessly.

Let’s take a look at some of the things to keep in mind for your next annual report.

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THEME – is important for structure and consistency. It should allow for creativity including interesting elements without looking messy.

STRATEGY – segmentation of the content will help the reader to stay focused.

COPYWRITING – use good imagery together with a well-written copy to tell a story, not just to communicate numbers.

DYNAMIC CONTENT – if your annual report will be digital format, implement audio, video and other moving elements to enhance the visual experience.

CREATIVE – keep it simple but creative. We like to use graphs, charts, symbols, and icons to create infographics that are easy to understand.

MEDIUM – set yourself apart with a non-traditional paper, varnish or cut.

Digital Annual Reports can be brought to life with many interactive elements and will save you on printing costs.