MARKETING COLLATERALS

Marketing collateral should communicate the benefits of your services and products in a cohesive and visually compelling manner.

Your collateral is one of the biggest influencers on your prospective customers – in a few words; it carries your brand.

Great cohesive marketing collateral is essential for every business. With endless options out there, a good strategy and business plan will help, to nail down what you will need and build a good mix of traditional and digital media. Some things you might want to include in your marketing collateral could be stationery, blog posts, direct mail, videos, brochures, presentation folders, landing pages, and newsletters.

Start by categorizing; what purpose will the pieces serve? Will it be used for identity, branding, to make money or educate? How will you distribute them? Look at what’s on the horizon. Will you need specific collateral for an event, presentation, product launch, meeting, or as part of your sales kit?

Use your collateral as a tool to consistently support your services and products and set you apart from your competition.

Your marketing collateral is a way to let prospects know that you know what you’re talking about. Prospects who are looking, want to learn more about your company, your services and your products.

They want to know that they are working with a company that will give them great customer service, and have the capabilites to handle the needs. Well designed marketing collateral should help build the kind of trust necessary to start and sustain a great customer relationship.