2021 Marketing Essentials

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marketing trends
After a long year of uncertainties and challenges, the world seems to be in a transitional phase. There is a sense of renewed energy. Businesses are coming back to life and new ones are opening up. With that in mind, this is the time to look over our business brand and strategies as well as how and what we communicate. Does our message still align with customers’ expectations?
A recent study revealed that the top 4 factors to build consumer loyalty are cost, quality, experience, and consistency. Here are a few helpful tips to keep in mind.

1. TRANSPARENCY

Be who you say you are. Authenticity is a key factor for 86% of adults when deciding which brand to support.

2. CUSTOMER SERVICE

93% of people say the first purchase usually decides if they will continue the relationship with that brand. Friendly customer service is a big part of cultivating a positive perception.

3. LOOK OVER YOUR LOGO

People form an opinion about a logo in 10 seconds. Is yours memorable? Does it relate to your brand? Your logo is the #1 most recognizable brand identifier, followed by visual style. And – 80% of consumers think that color is a big part of brand recognition.

4. SHARE YOUR CORE VALUES

89% of customers are loyal to brands that share their values.

5. BE CONSISTENT

90% of users expect to have a similar brand experience across platforms. Besides, it could increase revenue by up to 23%. Have a good brand guideline in place that covers all platforms and media.

6. FIND THE PROBLEM AND BRING THE SOLUTION

The new trends are pointing at a more wholesome consumer experience with integrated end-to-end solutions. From a business standpoint, this might mean a broader scope of tailored services. After all, 73% of people prefer a brand that offers personalized services.

7. INCLUSIVITY

Let consumers be part of the fabric of your brand. Listen to what they have to say and make it easy for them to voice their opinions. And don’t forget to respond!

8. ACCOUNTABILITY

Be upfront and don’t overpromise. If you can’t deliver what your client asks for, find an equal or better solution that you can deliver on time and within budget. Trust is a huge factor for repeat customers and people are willing to trust a brand that does the right thing.

9. CONNECT

65% of people have formed an emotional connection to a brand. Consumers that feel connected will recommend a brand at a 71% higher rate.

10. ADD A VIDEO

54% of consumers want to see more videos from brands they support. In addition, 64% of consumers purchase a product after watching a branded video on social media.

Using these tips will help create a campaign that speaks to your customers on a personal level and make your business and message more memorable.

Sources: Forbes, BrandBuddah, Tailorbrands, Renderforest, Smallbuzgenius, Findstack

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