Infographics OR DATA VIZ are visual representations of information. Think SHOW, not TELL. A good infographic design should communicate a message in an interesting way, showing enough information without being overwhelming.

When designed well, infographics can communicate information in a cohesive and highly visual way. Infographics are becoming a powerful tool to simplify huge amounts of information. Infographic design  is widely used by companies to build their brands and educate their audience. However, there are many pitfalls to be aware of. We will touch on a few of them here without going into details.

Tips to create a great infographic

PLAN YOUR DESIGN – find the story in the data. Wireframe and plan the hooks

CREATE WITH COLORS – be consistent and stick to 3 colors if possible

COPYWRITING – use great titles for your infographic design

PLAN THE LAYOUT – determine the best chart types for your data

INCORPORATE DESIGN ELEMENTS – have fun with typography and photos 

PAY ATTENTION TO BALANCE – and leave plenty of negative space 

Pocket folders and custom presentation folders are a powerful tool for organizing your corporate business marketing collateral while strengthening your brand image. Branded pocket folders keep important documents—such as company bios, product brochures, proposals, reports, testimonials, and case studies—organized in one professional package.

Why Use Custom Presentation Folders?

• Professional Presentation: Branded folders create a polished, cohesive look for meetings, events, and client presentations.
• Organized Marketing Materials: Keep brochures, sell sheets, and company information neatly organized and easy to share.
• Versatile Business Tool: Update the contents anytime as your products, services, or messaging evolve.
• Perfect for Proposals: Presentation folders are ideal for delivering large proposals or welcome packets in a clean, professional format.
• Long-Lasting Brand Exposure: High-quality presentation folders often stay on desks or in offices, giving your brand continued visibility.

Because presentation folders tend to stick around, choosing the right size, paper stock, pocket style, and finishes is important. Working with an experienced designer and printer ensures your custom folders look great, function well, and reflect the quality of your brand.

If you’re ready to elevate your marketing materials, we’re ready to help design and print your custom-branded presentation folders.

There is far more to designing an effective booklet or catalog than what meets the eye. When a project contains a large amount of information, the creative direction must align with the overall objective to ensure the message is clear, engaging, and easy to navigate.

Not all catalogs serve the same purpose. A sales catalog will be structured very differently from an educational booklet, product guide, informational piece, or display catalog. Each requires its own strategy, layout, and visual hierarchy to communicate effectively with the intended audience.

Great design also keeps the end user at the center of every decision. For that reason, it is important to know what will capture their attention, what information they are looking for, and what layout will keep them engaged and turning the pages. Thoughtful design helps guide readers through the content while highlighting the most important details.

One of the biggest mistakes businesses make with printed marketing pieces is overlooking image and print quality. Even the best design cannot compensate for low-resolution photos or poor printing. Weak visuals and low-quality production can make an otherwise strong piece look cheap—and that perception reflects directly on your brand.

High-quality images, professional design, and premium printing work together to create a polished final product that presents your company in the best possible light.

A GOOD CATALOG DESIGN SHOULD

• Use colors, images, and design that align with your brand standards
• Be consistent in fonts and sizes
• Incorporate white space – it’s a great thing, but should be used wisely
• Have a clean, not cluttered feel
• Use high-resolution images in the correct color space
• Have a binding that fits the objective of the product. Saddle stitch, coil, and perfect bound are commonly used, but not the only options!

As you can see, there are many factors that go into creating an effective booklet or catalog. From the overall concept and layout to photography, content flow, and print quality, every detail plays a role in how your brand is perceived.

Working with an experienced designer ensures your marketing piece is thoughtfully planned and professionally executed to support your specific goals—whether you’re creating a product catalog, company booklet, sales guide, or informational publication.

If you’re planning your next booklet or catalog, we’d love to talk with you about your project and help bring it to life.

A custom business card is more than just a piece of paper. It’s a personal introduction, a networking tool, and a reflection of your brand. A well-designed card can be a conversation starter, an icebreaker, and often the first impression a potential client has of your services and products. Make sure it’s a strong one.

Well-designed business cards do more than look good. They communicate your brand values, tone, and professionalism. With so many options for paper types, textures, sizes, thicknesses, and finishes, it’s easier than ever to create a card that stands out, whether you’re aiming for a simple, cost-effective style or a premium, high-end design.

Corporate business cards are perfect for networking, while personalized designs make a lasting impression that reflects your unique brand. The goal is to make your card memorable, functional, and visually striking so it doesn’t get lost in the stack.

So when you are ready, we would love to help you design your next business card and guide you through the variety of paper stocks, finishes, and printing options available. For more tips, trends, and what to avoid when designing your business card, check out our in-depth guide on card designs and styles here.

Reach your customers where it counts with high-quality, custom direct mail, business mailers, and Every Door Direct Mail (EDDM) campaigns. These targeted marketing strategies are highly effective for promoting products, events, or services and can even boost the performance of your digital channels by generating leads and building your brand.

Successful direct mail campaigns go beyond just great designs; the strategy, messaging, and execution are equally important. Our professional designers specialize in creating business mailers, postcards, and direct mail flyers that follow best practices for maximum engagement and results.

In addition, a strong campaign includes multiple key elements, so it’s important to work with experienced professionals who understand the nuances of direct mail marketing. We can help you create, print, and mail a results-driven campaign that connects with your audience and delivers measurable outcomes.

Why Direct Mail & EDDM Works:

• Puts your message directly in front of local prospects

• Higher response rates than many online ads

• Professional printing and mailing ensure effective targeting

• Designs that connect personally with your audience

• Personalized, high-quality mail builds trust

• Tangible marketing that sticks with your audience

There are 12 components that should be included in a successful direct mail campaign – another reason why you shouldn’t let just anyone handle your creative. Let us help you design a custom direct mail or EDDM campaign that drives results and strengthens your brand.

More about direct mail here.

Watch USPS video for more info on EDDM here.

Custom stationery is a cornerstone of professional branding. Personalized business letterheads, envelopes, and note pads communicate professionalism and consistency, helping your business make a strong impression with every correspondence.

Other key points to remember is that stationery acts as the glue in your overall branding strategy, reinforcing your brand identity while supporting your marketing and communications efforts. Common pieces include business cards, letterheads, envelopes, and note pads—all tailored to reflect your unique brand.

3SIXTY designs and prints high-quality branded stationery, and for convenience, your letterhead design is also delivered in a digital format, ready for email or digital use. Let us help you create stationery that elevates your brand and leaves a lasting impression.

Annual Report Design That Captivates and Communicates

Tired of boring, text-heavy, and overwhelming annual reports? Creating an effective report is very different from other corporate collateral. When designed thoughtfully, your annual or budget report can become a key marketing tool and a powerful asset for your brand.

The purpose of an annual report is to provide an overview of the past year. But with large blocks of text and complex financial data, many reports fail to hold the reader’s attention—often ending up unread in a drawer. A well-crafted report engages your audience, communicates important information clearly, and reinforces your brand’s professionalism.

Key Elements for a Successful Annual Report:

• Theme: A consistent theme gives your report structure and visual cohesion, while allowing creative touches without clutter.

• Strategy: Segmenting content helps readers navigate easily and stay focused on key messages.

• Copywriting & Imagery: Combine strong visuals with well-written copy to tell a story, not just present numbers.

• Dynamic Content: For digital reports, incorporate video, audio, and interactive elements to enhance engagement.

• Creative Design: Use graphs, charts, icons, and infographics to make complex data easy to understand.

• Medium & Materials: Stand out with unique paper, finishes, varnishes, or die-cut shapes for printed reports.

Digital annual reports offer interactive experiences and can significantly reduce printing costs, while still delivering a polished, professional presentation. Let us help you design an annual report that informs, inspires, and leaves a lasting impression.

NEED AN AD? NO DESIGN TEAM? NO PROBLEM!

When done right, your ad isn’t just a message; it’s a powerful part of your display advertising strategy. We specialize in advert design for digital and traditional media. 

Let us create a professional, attention-grabbing ad that works on every device, everywhere.

Stand out at your next event with custom trade show displays designed to attract attention and engage attendees. From retractable banners and backdrops to modular exhibits and table displays, high-quality trade show booths help showcase your products, services, and brand messaging effectively.

A good trade show display design combines striking visuals, strategic layouts, and durable materials to make your booth memorable. Eye-catching graphics, interactive elements, digital screens, and creative lighting all work together to draw in prospects and spark conversations.

Investing in a well-designed trade show booth not only enhances your presence on the show floor but also positions your business as credible and professional. Whether you’re launching a new product, promoting services, or building brand awareness, custom trade show displays help you maximize your ROI and make a lasting impression.

Partner with us to design trade show displays and booth setups that capture attention, engage your audience, and elevate your brand at every event.